Play a game to know your candidate!
In order to motivate our general public to know who their candidates are, we created a game. The game begins with a Fantasy Political League that allows you to create your own political team. In order to add fancy team members (i.e. popular politicians known as "netas"), the customer/player can locate physical posters placed all over the city and rural areas. The posters are pictures of the politicians immersed in a picture of a larger number of people. For example, a popular politician could be buying groceries in a large Indian market. The customer/player's job is to find the politician in the poster and scan it. This adds the politician to your political team. When elections happen, points are added or removed to the team formed based on daily polls and results. When elections are not ongoing, the customer/player can pimp their netas and regularly find posters to scan and add to their teams in advance.