Phone loan and repair on the cheap!
You've got a new phone but can't afford the insurance... What about a phone repair credit in exchange for your old phone? Send in your old phone and you get a loaner phone and a free repair should the unthinkable happen!
The people who need mobile phone insurance most are least able to afford it - they need access to digital services and are unable to just go and get a new one - so trading the old phone in to join a scheme with a free repair and loan phone on offer could well be the solution!
Once their phone is fixed, they get it back and we get the loan phone back.
If, they've not broken their phone, when they come to upgrade, they get cash towards a new phone - and hopefully consider sending in their old phone, so the cycle continues.